General Sewing Machine – Stitching Trust Since 1951

Over 70 years of trusted service in sewing machine manufacturing and innovation.

Established in 1951, General Sewing Machine has proudly been a symbol of quality, durability, and trust for more than seven decades. What began as a small manufacturing setup has today become one of Pakistan’s most recognized and respected sewing machine brands. With our headquarters in Karachi and machine parts sourced from Lahore and Faisalabad, we manufacture complete sewing machines that meet the highest standards of precision and performance.

From the very beginning, our goal has been simple — to provide reliable, affordable, and long-lasting sewing machines that make stitching easier and more efficient for households, tailors, and businesses across Pakistan. Over the years, we have continued to innovate, evolve, and strengthen our production process to match the growing needs of our valued customers.

Our Journey and Heritage

Since 1951, we have built our reputation on craftsmanship and customer trust. Every machine we produce carries the legacy of precision and the dedication of our skilled workers in Karachi. We source the best-quality parts from trusted suppliers in Lahore and Faisalabad and assemble them with care to ensure each machine delivers excellent performance and durability.

With decades of experience in the sewing industry, General Sewing Machine has successfully adapted to changing technologies and customer demands, while maintaining the same commitment to quality that has defined us from day one. Today, our machines are used by thousands of satisfied customers, from home-based tailors to professional garment manufacturers.

Nationwide Presence

We take pride in our wide network that spans all over Pakistan. From Karachi to Peshawar and from Quetta to Lahore, our machines reach every corner of the country through a strong chain of distributors, wholesalers, and retailers. This extensive network allows us to ensure that customers everywhere can easily access our machines, spare parts, and after-sales services.

Our brand is trusted not only by individual consumers but also by business clients, sewing schools, and stitching centers that rely on our products for their daily operations. The trust of our partners and customers has been the driving force behind our continuous growth and success

Global Reach and International Trust

While we take pride in serving Pakistan, our vision has always extended beyond borders. Over the years, we have established strong relationships with international clients and distributors who recognize the quality and reliability of our machines. This trust has helped us position General Sewing Machine as a brand that represents Pakistani craftsmanship on a global scale.

Our machines are now reaching international markets, where they continue to earn appreciation for their strength, smooth operation, and long life. This global recognition is a reflection of our ongoing commitment to excellence and innovation.

Commitment to Quality and Customer Satisfaction

At General Sewing Machine, we believe that a great product is built on quality and trust. That’s why we offer a 7-year parts warranty and 1-year service warranty on all our machines — a promise that reflects our confidence in our craftsmanship. Every machine is tested for performance, durability, and ease of use before it reaches our customers.

We understand that sewing is not just a task; it’s an art and a livelihood for many. That’s why we ensure that every stitch made on a General Sewing Machine is smooth, strong, and precise. Whether it’s a home tailor or a professional workshop, our machines are designed to meet all levels of stitching needs.

Marketing, Modernization, and Brand Growth

In today’s digital era, General Sewing Machine continues to evolve its brand presence. We are actively promoting our products through social media platforms like Facebook and Instagram, reaching out to a new generation of customers who value tradition with modern reliability.

Our promotional campaigns highlight not only our machines but also the real people behind them — the women, tailors, and entrepreneurs who trust General to empower their work. From online marketing to engaging video reels and brand storytelling, we aim to strengthen our bond with customers across Pakistan.

Our Promise

We are not just selling sewing machines — we are building relationships based on reliability and trust. From our factory in Karachi to the farthest corners of Pakistan, every machine that bears the General name is a symbol of our dedication to quality and innovation.With a history rooted in craftsmanship and a future driven by modernization, General Sewing Machine continues to lead the way in Pakistan’s sewing industry. Our mission is to keep empowering homes, tailors, and small businesses — one stitch at a time

General Sewing Machine – Strong. Reliable. Trusted Since 1951.

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Trusted by Generations

A vintage sewing machine in a well-lit workshop, symbolizing craftsmanship and tradition.
A vintage sewing machine in a well-lit workshop, symbolizing craftsmanship and tradition.

70+ Years of Trusted Sewing Solutions

For over seven decades, General Sewing Machine has been a symbol of reliability, durability, and innovation in Pakistan’s sewing industry. Since 1951, we have proudly supported generations of tailors, households, and businesses with high-quality sewing machines built to last.

Our commitment to craftsmanship and customer trust has helped us grow from a small manufacturing unit in Karachi to a nationally recognized brand. By sourcing premium parts from Lahore and Faisalabad and maintaining strict quality control, we ensure that every machine delivers smooth performance and long-term value.

woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

The quality of these sewing machines is unmatched; they truly stand the test of time.

Ali Khan

A close-up of a vintage sewing machine with intricate details and a warm wooden finish.
A close-up of a vintage sewing machine with intricate details and a warm wooden finish.

I trust this brand for all my sewing needs; their service is exceptional and reliable.

Sara Ahmed

A modern sewing workshop with skilled artisans working on various sewing machines.
A modern sewing workshop with skilled artisans working on various sewing machines.
★★★★★
★★★★★

Frequently Asked Questions

What is your warranty?

We offer a 7-year parts warranty and a 1-year service warranty on our sewing machines.

Where are your machines made?

Our sewing machines are proudly manufactured in Karachi, ensuring high quality and craftsmanship.

How do you ensure quality?

We source parts from Lahore and Faisalabad, maintaining strict quality control throughout our manufacturing process.

Customer trust is our priority.

Do you ship internationally?
What is your history?

Established in 1951, we have over 70 years of trusted service in the sewing machine industry.

gray computer monitor

Contact Us

Get in touch for inquiries and support.

Our Locations

Explore our manufacturing hub in Karachi and distribution centers across Pakistan, ensuring quality sewing machines reach you nationwide.

Karachi

jubilee cloth marker, Main jahangir patangi road, Garden Rd, Police Head Quarters, Karachi, 75500